With the original website request from Dawn, KCL inherited an old logo for Dawn Lamb Fitness. It had been created on a budget and all remaining copies of the image were of a low quality and resolution. To this extent Dawn asked if we could do something about it. And indeed we could! Based on the original design (that Dawn wanted to keep) we created new scalable vector graphics (SVGs) so that we could create web format files in any size without losing quality. We also took this opportunity to unify the house style and colour pallet, by tweaking the logo colours slightly.
Based on this time and effort investment, all subsequent graphic creations (flyers, leaflets, cards, clothing art work) have been created much more easily and faster, whilst maintaining a consistent brand identity.