This article highlights a few key reasons why businesses should embrace personalization as a powerful tool to stay competitive with customers and to differentiate themselves from competition. 70% of consumers say a company’s understanding of their individual needs influences their loyalty. Consumers expect personalized experiences, and they build trust with those that are transparent about the data they collect.
Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success
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About the Author: AidanKP
Aidan is the director and founder of Kirkpatrick Consult Limited. He graduated with a Bachelors degree with honours in Mechanical engineering before becoming a Certified Microsoft Professional and subsequently achieving a Post Graduate Certificate in Education and Qualified Teacher Status. Aidan has been designing, coding, implementing and training on IT Solutions for over 20 years.
