We’ve talked a lot about the importance of aligning marketing and sales. Shared data and goals lead to better lead generation and conversion, benefitting everyone. But we also understand that synchronizing these two departments is easier said than done. Using compatible tools like Dynamics 365 for both marketing and sales is a great first step. Check out this article for ideas on how to form a lasting relationship between these two essential functions. And contact us today to learn more.
Why The Sales-Marketing Divide Is Disappearing
About the Author: AidanKP
Aidan is the director and founder of Kirkpatrick Consult Limited. He graduated with a Bachelors degree with honours in Mechanical engineering before becoming a Certified Microsoft Professional and subsequently achieving a Post Graduate Certificate in Education and Qualified Teacher Status. Aidan has been designing, coding, implementing and training on IT Solutions for over 20 years.