How does the oldest bank in the UAE stay relevant? According to Mashreq Bank, the secret is in their people and their culture of innovation. Modern tools like Dynamics 365 capture important customer data so sales reps can spend more time focused on their clients. Check out this video to learn more about how they are using technology to support their sales team.
Customer story: Mashreq Bank increases growth and market share through digital transformation
About the Author: AidanKP
Aidan is the director and founder of Kirkpatrick Consult Limited. He graduated with a Bachelors degree with honours in Mechanical engineering before becoming a Certified Microsoft Professional and subsequently achieving a Post Graduate Certificate in Education and Qualified Teacher Status. Aidan has been designing, coding, implementing and training on IT Solutions for over 20 years.