🌟 What a privilege it was to sit down with Jaime of Son Prim, a true guardian of Mallorca’s spirit. 🌟

Hearing Jaime speak about Son Prim’s journey and philosophy was inspiring. His warmth and genuine passion for both the land and the craft of winemaking brought the island’s history to life in a way few others can.

🍇 “We are somehow keepers of Mallorca. So, for me, this is the way we can do it: with doors open, having a team that is ready to say, ‘Welcome to Son Prim.'” 🍇

Jaime’s view of leadership goes beyond the vineyard; it’s about welcoming people into the heart of the island, sharing the culture and history that make Mallorca a cherished destination. Son Prim’s open doors aren’t just an invitation to taste wines—they’re an invitation to experience the soul of Mallorca.

Jaime also holds close the wisdom passed down from his father: “What you give to the vineyard, the vineyard gives you back, in time.” This powerful idea of reciprocity is a beautiful reminder that dedication, patience, and care yield deep rewards, in both the land and in leadership.

For those visiting Mallorca, Son Prim is more than a winery. It’s a place where the island’s essence is celebrated and preserved, where guests become part of a family that honours tradition while looking to the future. 🌞🍷

For those interested in more insights like these, I’m excited to share that our upcoming book, Shining a Light on Leadership in Mallorca, will be launching in January—right at Son Prim itself! It’s the perfect place to celebrate stories like Jaime’s, honouring the unique leadership that shapes this beautiful island.

Stay tuned for more details!

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