Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
Turn prospects into engaged customers
About the Author: AidanKP
Aidan is the director and founder of Kirkpatrick Consult Limited. He graduated with a Bachelors degree with honours in Mechanical engineering before becoming a Certified Microsoft Professional and subsequently achieving a Post Graduate Certificate in Education and Qualified Teacher Status. Aidan has been designing, coding, implementing and training on IT Solutions for over 20 years.