For many organizations and their management teams, the mere mention of customer relationship management (CRM) inspires immediate apprehension. Far too numerous are the stories from companies across all industries about failed implementations, wasted money and time, and frustrated sales executives. But it doesn’t have to be that way, according to a Forbes article entitled “Seven Steps For Successful CRM Implementation.” In the article, author Marc Emmer asserts that past challenges with CRM implementation have little to do with technology, and more to do with the culture of the organization attempting to implement it. Read the full article to discover what Mr. Emmer feels are the seven keys to successfully deploying and utilizing CRM.
Investing in a CRM solution? Follow these 7 steps for a successful implementation.
About the Author: AidanKP
Aidan is the director and founder of Kirkpatrick Consult Limited. He graduated with a Bachelors degree with honours in Mechanical engineering before becoming a Certified Microsoft Professional and subsequently achieving a Post Graduate Certificate in Education and Qualified Teacher Status. Aidan has been designing, coding, implementing and training on IT Solutions for over 20 years.