Within this digital marketing environment, relationship marketing is the name of the game and customer relationship management (CRM) is the method. With its ability to break down silos and offer insights across multiple functions, CRM is helping companies provide a cohesive and well-coordinated experience to customers. Check out this article to learn more about the benefits of CRM.
4 Reasons Why Companies are Choosing CRM Over Traditional Marketing tools
About the Author: AidanKP
Aidan is the director and founder of Kirkpatrick Consult Limited. He graduated with a Bachelors degree with honours in Mechanical engineering before becoming a Certified Microsoft Professional and subsequently achieving a Post Graduate Certificate in Education and Qualified Teacher Status. Aidan has been designing, coding, implementing and training on IT Solutions for over 20 years.